Extropy Website Redesign
Web Design: Site Redesign - 2024
Company Overview
Extropy is a digital transformation firm that helps businesses embrace innovation through strategy and technology. I was tasked with redesigning their website to better reflect their expertise and make complex information more approachable.
My Role
•UX/UI Designer
Tools
•Figma
The Challenge:
The original site was dense, text-heavy, and visually outdated. Users struggled to understand what Extropy offered or where to go next. The main challenge was reducing cognitive load while keeping the content professional and credible.
The Solution:
I restructured the layout for clear hierarchy, introduced a modern grid system, and refined the brand visuals. The new design is a clean, interactive experience that simplifies navigation, reduces information overload, and communicates Extropy’s value with clarity, energy, and confidence. By balancing sophistication with visual excitement, the refreshed site engages users while reinforcing Extropy’s identity as a leader in digital transformation.
