Company Overview:
L'Oréal Professional Division
Timeline:
4 Days
Day 1:
Brainstorming, constructing a concept, research, initial design concepts.
Day 2:
Redesigning initial concept, solidifying, and key features.
Day 3:
Designing mockups, and gathering content for video.
Day 4:
Finalizing video and presentation.
My Role:
I was part of a team with two other designers, taking on
the roles of:
UI Designer
UX Researcher
Video Editor
Given the tight timeline of just 4 days, we had to divide and conquer the tasks effectively. I stepped up to lead the team, ensuring the project was completed on time.
Problem:
Decision making adds a lot of pressure
Dying your hair a new color is a huge commitment, clients are often overwhelmed with the decision making process and second guess themselves. With the high costs of color matching, clients are forced to choose their own color without any support or guidance from a professional color technician.
Research:
70%
of women in the United Stated color their hair…
With about 70% of women in the United States coloring their hair, there is significant potential to improve many people's experiences and streamline the process. In 2022, hair dye sales approached nearly $20 billion per year.
Insight:
Color analysis helps choose colors that are personalized to the individual, complementing natural features, personality, and lifestyle, thereby elevating their overall look.
My Role:
I was part of a team with two other designers, taking on the roles of:
UI Designer
UX Researcher
Video Editor
Given the tight timeline of just 4 days, we had to divide and conquer the tasks effectively. I stepped up to lead the team, ensuring the project was completed on time.
Timeline:
4 Days
Day 1:
Brainstorming, constructing a concept, research, initial design concepts.
Day 2:
Redesigning initial concept, solidifying, and key features.
Day 3:
Designing mockups, and gathering content for video.
Day 4:
Finalizing video and presentation.
Solution:
Hues made for you
“Hue for You” is designed to ensure clients are satisfied with their hair dye experience. The application allows stylists to perform a professional color match using a tech-driven solution before providing services. By integrating scientific data and professional expertise, we empower clients to make informed decisions about their hair color.
Key Features:
•In-depth color analysis based on skin tone, face shape, and eye color.
•Professional recommendations and virtual try-on options.
•Seamless integration with salon services for a personalized experience.
The Designs:
Pitch presentation
70%
of women in the United Stated color their hair…
With about 70% of women in the United States coloring their hair, there is significant potential to improve many people's experiences and streamline the process. In 2022, hair dye sales approached nearly $20 billion per year.
Insight:
Color analysis helps choose colors that are personalized to the individual, complementing natural features, personality, and lifestyle, thereby elevating their overall look.
